With the Union Budget nearing, all business news channels in the country have set themselves on “full on” publicity.
The first hoarding I’d seen was that of UTV Bloomberg in Worli. It read “Mr Finance Minster, could we have more Indians working in India?” However, other business channels like CNBC TV18 and CNBC Awaaz focus on the food scenario in the country. Their hoardings read, “Budget 2011-Will it facilitate equitable food security?”
I haven’t seen any hoarding by NDTV Profit, but even ET Now has one hoarding at Mahalakshmi.
The expectations from the Union Budget 2011 are too high as the Indian economy is experiencing a surge in different sectors. The Indian economy has to walk a tight rope between chasing growth and curbing inflation. And various business news channels are focusing on various aspects. For instance, Bloomberg accepts that it is focusing on the budgets contribution towards the corporate.
Bloomberg is all set to pitch questions to the Finance Minister Pranab Mukherjee.
Commenting on the campaign, Vivek Malhotra, VP marketing, Bloomberg UTV, said, “We all know that India is entering a new phase of development and growth. By the end of the decade, we are expected to become a global economic superpower. Bloomberg UTV will explore if the Finance Minister presents a Budget that sets the agenda for growth in the years to come. Keeping this view, we have briefed our outdoor agencies to strategise the execution of the campaign”. (Reported by Newtwork2media.com)
Commenting on the Budget programming, Anil Uniyal, CEO, CNBC-TV18 and CNBC AWAAZ said, “CNBC-TV18 & CNBC AWAAZ have always set the tone and established new benchmarks in budget coverage over the last decade. This year as well, the channels will deliver a comprehensive mix of special programming and initiatives focusing on budget expectations, analysis and impact across communities and through multiple approaches and formats. This year’s budget is clearly critical, as the government must find the balance between the double digit growth and price stability; they also need to look at an inclusive agenda while funding infrastructure. Our shows will not only highlight the issues that are closest to the hearts of millions of Indians but also gives them an insight on issues they need to know about. With a panel of leading experts, think-tanks and India’s best editorial minds, CNBC-TV18 and CNBC Awaaz are all set to provide the most comprehensive analysis of the Union Budget 2011”. (Reported by Adgully.com)